" He Who is Afraid of Asking is Afraid of Learning... " ~ (Danish Proverb)

Social Media’s Place in Project Management

It’s no secret that the unquestionable key to a successful project is communication. Communicate, over communicate and then communicate some more. There will always be a team member, stakeholder, vendor or client who needs to know exactly what you are communicating at the precise moment you’re sending the message.

Personally, I could not imagine managing a project in the pre-email age. I never had to. And while email is no substitute for war room meetings and conference calls that last 8-10 hours each, it gets the MVP award from me for keeping a project moving along! And, recently, I began thinking about the fact that we live in the age of social media and wondering how social media will make its mark on project management…?

The role of the project manager is, simply put, to get things done. We do so by utilizing tools and techniques that deliver results, we improve upon existing processes as we go along, and we strive to ensure stakeholder, team member and customer satisfaction. But, until now, that was a fairly lonely process…the buck stops with the PM – we are like a hose and the results are delivered via our spout; similarly, if timelines stall or budgets are overrun, the hose backs up or spouts an explosion.

We end each project with a “lessons learned” exercise, but I’ve often wondered if I was the only one living those lessons…

I wonder what would happen if projects became more collaborative – each project having its own twitter feed, blog, wiki, facebook/google+ page or LinkedIn group – virtual visual and verbal whiteboards – where stakeholders, team members and customers alike could check in, chime in, make suggestions for improvements and communicate with each other to reach our common goal?

I think we will find out…sooner than later. Project management and project managers have always been at the forefront of revolutionizing the way things get done, so there’s no reason why exploring social media as a means to propel project collaboration should be far behind.

Wishing You Success,

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